Marketing & community
at Stripes
My vision and proof of execution
Why i built this page
I’m genuinely excited about the Marketing & Community Associate role at Stripes—so I wanted to go beyond the resume and show how I’d step into the role: from building brand-aligned experiences to supporting the portfolio through thoughtful, well-executed activations.
Below, you’ll find my 90-day plan, a sample activation, and mockups of what I’d build to elevate Stripes’ brand and portfolio community from day one.
To build memorable, strategically aligned experiences that strengthen Stripes’ brand, deepen portfolio relationships, and connect stakeholders in ways that drive long-term value.
Mission
Core Pillars
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Founder-First
Every event should help portfolio founders build meaningful relationships or unlock value
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Brand as Experience
Elevate Stripes' aesthetic and tone through every touchpoint—from invites to venue moodboards
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Intentional Scale
From intimate dinners to summits, scale with purpose, not just size
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Feedback-Driven
Layer in lightweight feedback loops (e.g., pulse surveys, CSAT) for iteration
90-Day Game Plan
Month 1
Deep onboarding
Portfolio touchpoint audit, stakeholder 1:1s, brand voice brief
Month 2
Strategy building
Proposed events calendar, first draft of comms toolkit (email templates, invites)
Month 3
Execute and scale
Run a pilot CXO dinner or roundtable, report takeaways, propose Q2 calendar
Activation idea
Founders in focus: A portfolio storytelling dinner
Concept
A 12-person invite-only dinner designed to connect founders across the Stripes portfolio around one shared challenge: storytelling through inflection points.
WHY THIS EVENT?
It aligns with Stripes’ reputation for backing iconic brands and thoughtful operators.
It offers value beyond networking: it’s curated around a shared challenge founders face.
It’s small enough to pilot in the first 90 days and get internal and portfolio feedback.
KEY DETAILS
THEME
Storytelling Through Inflection Points
ATTENDEES
10–12 founders from across the Stripes portfolio (mix of consumer and enterprise), + Stripes team leads
FORMAT
Short panel or fireside to open (2 founders sharing experiences)
Curated dinner seating with prompts
Leave-behind deck with insights + follow-up Stripes newsletter feature
MY ROLE
Curate guest list in partnership with investment + talent teams
Draft invite copy and run-of-show
Handle vendor coordination and day-of logistics
Produce 1-page takeaway recap for founders and internal team
Why Me?
I care deeply about connecting people through experiences. I’ve built national programs, scaled community initiatives, and worked directly with sales and clients to craft messaging that drives action. If Stripes is looking for someone who can think strategically and execute the details—I'd love the chance to bring that to life.