Channel Partner Associate

This page is a deeper look into how I’d approach the Channel Partner Associate role at impact.com. I’ve included the mission I’d bring into the work, the pillars that would shape how I show up every day, and an example activation that reflects my thinking. I also included a 90-day plan to show how I’d work to get up to speed and begin contributing quickly.

To build scalable, high-impact event experiences that strengthen impact.com’s tech partner channel by creating value for sponsors, generating new partnerships, and ensuring every event feels strategic and intentional.

Mission

Core Pillars

  • Be genuinely curious

    I would approach every conversation eager to understand what matters to our partners—and how we can build something valuable together.

  • Prioritize mutual value

    I’d evaluate partners not just for reach, but for alignment—shared audiences, relevant use cases, and long-term growth potential.

  • Intentional scale

    I’d aim to document, streamline, and simplify processes so the partner program can grow efficiently—without diminishing its impact.

  • Think beyond the event

    I’d connect each activation to the bigger picture: the partner lifecycle, follow-up strategy, and how we convert moments into momentum.

90-Day Game Plan

 

Month 1

 

Shadow the planning and execution of an existing VIP event

Conduct a light audit of past dinners: who attended, how they were followed up with, and what worked

Set up intro meetings with key stakeholders in partnerships, marketing, and sales to understand workflows and current gaps

 

Month 2

 

Propose a consistent structure for event execution: invite flow, sponsor tiers, and internal briefing materials

Build a partner event calendar tied to themes and pipeline needs

Draft an event debrief template to track wins, learnings, and follow-up opportunities

 

Month 3

 

Co-lead a dinner and own the post-event strategy and follow-up

Start identifying ways to scale: content series based on dinner topics, repackaging successful activations, etc.

Introduce a lightweight tracking framework to measure success and set benchmarks for future events

Activation idea

The Partnership Preview Dinner

Concept

An invite-only dinner co-hosted with a strategic sponsor, designed to spotlight existing partner success stories and attract new, high-fit partners to impact.com’s tech ecosystem. The experience would blend education, relationship-building, and subtle brand positioning in an intimate, high-impact setting.

WHY THIS EVENT?

This dinner would create space for potential partners to hear from brands already in the ecosystem and envision the value of joining it themselves. It would also give impact.com and the co-hosting sponsor exposure to a curated list of shared target accounts—creating marketing value on both sides.

KEY DETAILS

THEME

Solving for Scale: Real Stories of
Partnership Growth

ATTENDEES

30–40 potential partners, curated based on vertical (e.g., affiliate, retail, creator commerce), stage of growth, and audience alignment with the sponsor.

FORMAT

  • Private dinner in a tier-1 market

  • Brief partner panel or fireside chat during the first course

  • Guided seat rotations between courses to encourage new conversations

  • Post-event email follow-up with tailored resources and a CTA to book a deeper conversation

MY ROLE

  • Collaborate with the sponsor to design the theme and co-branded assets

  • Curate the attendee list with input from sales and partner leads

  • Build out internal briefing docs, the event flow, and post-event follow-up

  • Track key outcomes—sponsor feedback, partner leads generated, and content opportunities from the event

Why Me?

I thrive in fast-moving environments where I get to build programs, manage logistics with care, and connect the dots across teams. My background in partner-facing marketing, high-touch event execution, and scaling internal initiatives from scratch has prepared me to step into this role with curiosity, structure, and energy. I’m excited about the impact.com mission and eager to grow with this team.