Executive Engagement Program
Designing executive dinner experiences that connected 300+ senior marketing leaders and generated $5M in new pipeline.
The Challenge
impact.com wanted to deepen relationships with strategic technology partners while creating genuinely memorable moments with senior marketing leaders from enterprise brands.
Traditional event sponsorships tend to produce surface-level interactions, forgettable, transactional, easy to skip. We needed something people would actually want to be in the room for.
My Role
Partner strategy
Executive event planning
Cross-functional coordination
Attendee recruitment
Partner relationship management
Post-event engagement
The Approach
Instead of another industry conference booth, we built an executive dinner series in key markets across the U.S., small, curated, and designed to feel like an invitation worth having, not a sponsorship activation.
Working closely with technology partners, I:
Identified target accounts and the specific people worth getting in the room
Aligned partner and internal stakeholders on shared goals
Managed end-to-end logistics, from venue to seating strategy to on-site execution
Facilitated real executive networking, not just a meal
Captured insights and relationships to carry into follow-up engagement
Results
$5M in net-new pipeline generated
12+ executive dinners hosted annually
300+ marketing leaders engaged
Brands in the room included:
Wayfair, Away Travel, PayPal, TJX Companies, Staples, Roku, Puma, Sephora, Etsy, Macy’s, Capital One, Venmo, JCrew, Madewell, Bank of America, Stitch Fix, Strava, JetBlue, Samsung, Spotify, Verizon, ADP, DraftKings, Converse, Gillette, Reebok, Houzz, and more.
