Executive Engagement Program
Building strategic partner events that connected 300+ senior marketing leaders and generated $3M in partner-influenced pipeline.
The Challenge
impact.com wanted to deepen relationships with strategic technology partners while creating meaningful opportunities to engage senior marketing leaders from enterprise brands.
Traditional event sponsorships often generate surface-level interactions. We needed a more intentional approach that created valuable conversations for attendees while supporting long-term business growth.
My Role
Partner strategy
Executive event planning
Cross-functional coordination
Attendee recruitment
Partner relationship management
Post-event engagement
The Approach
Instead of hosting large-scale conferences, we built an executive dinner series in key markets across the United States
Working closely with technology partners, I helped:
Identify target accounts
Align partner and internal stakeholders
Coordinate attendee outreach
Manage event logistics
Facilitate executive networking opportunities
Capture insights for follow-up engagement
Results
$3M in net-new pipeline influenced through co-marketing programs
8 executive dinners hosted
300+ marketing leaders engaged
The following enterprise brands attended:
Wayfair, Away Travel, PayPal, TJX Companies, Staples, Roku, Puma, Sephora, Etsy, Macy’s, Capital One, Venmo, JCrew, Madewell, Bank of America, Stitch Fix, Strava, JetBlue, Samsung, Spotify, Verizon, ADP, DraftKings, Converse, Gillette, Reebok, Houzz, and more.
