COMPASS CONNECT
Compass Connect
Launched July 2024
Seattle
Internal Knowledge-Sharing & Collaboration Program
Overview
Compass Connect is an internal collaboration program that brings together nearly 400 marketing professionals across Compass to share best practices, strengthen strategy, and reduce duplicated work. Designed to unify a previously siloed department, the program creates meaningful 1:1 connections that drive skill-building, alignment, and stronger outcomes across regions.
Program Details
Format: 1:1 matching across regions
Cadence: Bimonthly (launched in early 2024 and continuing into 2025)
Participation: 50% participation rate in the first round from 28 of 35 regions; over 100+ unique participants across rounds
Impact: Participants reported applying shared insights immediately to client meetings and internal projects
Structure & Process
The program was designed and executed from scratch, including:
Intake & Matching
Participants selected 3 topics they were interested in learning more about
Topics ranged from Luxury Strategy and Agent Retention to Workflow Optimization and Analytics-Driven Marketing
A custom matching logic was built using topic overlap and role similarities to create meaningful 1:1 connections
Logistics & Execution
Each participant received a tailored intro email to initiate the conversation
Prompts, call guides, and follow-up resources specific to their topic were provided
Participants were encouraged to share takeaways via email for a national knowledge share feature
Branding & Internal Visibility
Program branding and communications were developed to ensure a consistent, professional experience
Featured in internal newsletters, national team calls, and highlighted by Compass leadership (including the CEO) during the kickoff
Results
Real Voices—Real Impact
Compass Connect gave marketing professionals a structured way to collaborate, share insights, and apply real strategies across regions. Hear directly from participants on how it made an impact.
CSAT Over the Rounds
Since launch, Compass Connect has maintained strong engagement and high participant satisfaction. With each round, feedback has driven improvements, ensuring the program continues to provide real value across regions.
(out of 5)
